SENSE-EU

BREXIT: what Happened?

The day before the BREXIT referendum (June 23 , 2016) our monitoring system of the social media conversations was indicating a change in the orientations towards "LEAVE" with a 51.79% with respect to the "REMAIN" camp. Until the early hour of June 24, exit polls, media analysts et al. were taking for granted that referendum's outcome would not upset Europeans inside and outside UK. Here is the playback of the social media analysis over the course of the las month preceding the referendum date